Cover work 2

TT Games is a British video game developer. 

In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market. 

The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride). 

Why do companies release films and games at the same time?

The game was launched the same week as the movie to show the clear link between both the game and the movie. As the game has sections cut from the movie gamers could understand one without the other- and those who had seen the movie were offered a chance to 'live through it' themselves.

Why do companies release films and games at the same time?

• Profit is maximised
• Familiarity
• Extends the pleasure of the film
• They promote each other 
• Extends target audience

The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name.

The video game shares similar themes and voice acting by stars of the motion picture as they reprise their characters in the video game.

The Lego Movie video game is also an example of a successful cross platform release. 

Write a short paragraph on WB's horizontal integration model. Use The Lego Movie as your example.

•Make sure you discuss how this benefits WB.
•Could discuss wider impact on film industry.
•Include key terminology.

The Lego movie is a clear example of warner bros horizontal integration, used across most of their films. Warner Bros has teamed up with other media platforms such as HBO, TTgames and DC to successfully implement the highest quality screening of TV, films, games and movies to their audiences. The Lego Movie was produced through vertical integration however used horizontal integration to expand its range of media products, and further develop the franchise of 'The Lego Movie'.