Key words

Convergence: 

Interlinking of computing and other information technologies, media content,media companies and communication networks.

Brand image:

A products' appeal, ease of use, functionality, fame, and overall value.

Franchise:

A collection of related media, a business that can be purchased for a fee and continued payment.

Loyalty:

Having a quality of being faithful to a product. 

Marketing:

A way in which you promote your brand by putting it out onto social media to engage audiences. 

Diversification:

When an already established company branches out and forms other sectors (primarily for products) to reach a larger market.

Globalisation:

The process of growing and expanding to exist throughout the entire world (media products being promoted around the world).

Synergy:

Two or more things working together in order to create something that is bigger or greater than the sum of their individual efforts

Miss Craders definitions

•       Convergence­­­

Media convergence is the joining, or ''converging,'' of distinct technologies into one – watching TV, playing games, taking photos all on one device a smartphone.

•       Brand image

The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience so that they can remain loyal to it.

•       Franchise

A media franchise is a collection of related media

•       Loyalty

•       Marketing

The action or business of promoting and selling products or services, including market research and advertising.

•       Diversification

When media is achieved across multiple platforms – media is DIVERSIFIED. Magazine to website to social media etc.

•       Globalisation

The process whereby institutions increasingly operate on a worldwide scale

•       Synergy

This is when different companies work together to promote a range of related products.
Two companies work together to form a product that couldn’t be achieved on its own.