Lego movie industry notes

How was the lego movie funded?

Half of the film's cost was financed by Village Roadshow Pictures. The rest was covered by Warner Bros., with RatPac-Dune Entertainment providing a smaller share as part of its multi-year financing agreement with Warner Bros.

How was the lego movie produced? What was the process? What was the effect on Warner Bros?

The lego movie was produced through vertical integration allowing Warner bros to keep all profit produced.

How was it distributed? How did this affect different platforms?

The movie was distributed by Warner Bros theatrically, Blu-Ray and DVD so piracy is in issue which could in turn lower the profit made by warner bros as audience can easily access it else where for free.

How was it circulated, including considerations such as conglomerate ownership?

Circulated through social media, cinemas and global companies distribute it across their own companies independently.

How did Warner Bros use their ownership power? Did this have an affect?

Warner Bros used their ownership over Lin Films to guarantee that they produce mass profit. In addition to this they used their own subsidiaries to produce it using vertical integration making sure that warner bros gained all profit.

How did warner bros operate on a global scale?

Warner Bros spent $60,000,000 to produce the lego movie and made that back in one weekend alone in the US. It was previewed in cinemas worldwide and has an estimated worldwide gross of over $311,000,000.

How did the Warner Bros use convergence?

The lego blocks were made into a movie by keeping their physical limitations the same in the film, this was further made into a video game. In addition to this they released school suplies through global companies. Convergence lets audiences use one platform to consume various types of media texts, The film was availible on amazon prime and netflix, but if viewers wanted to watch it when it came out they would've had to go to the cinema.

How was the lego movie regulated, by who and what problems did it face?

The lego movie was regulated by the BBFC, as they knew that they had a young target audience they made sure that their reputation was kept in tact by not including inappropriate sexual content or language. The film gained a U rating for 'mild fantasy and very ild language'.