contexts

Capitalism
- An economic and political system in which a countries trade and idustries is controlled by private owners for profit rather than the state.

this is reflected in one of the films posters. Lord business is towering over the lego figures, who are running away hysterically. He has complete control as the evil' characters whom he is in charge creating mss hysteria and destroying the city.

As America is a capitalist society, The Lego Movie Poster reflects this and the time when it was produced. Lord Business is a symbol of austerity. In 2014 there were difficult economic conditions created by government measures to reduce public expenditure (pay cuts, property cuts) due to the economic slump and world wide recession that began 2008.


What was happening in 2014? How do the products reflect the society in 2014 when it was produced?

Lenny henry was the first black mini fugure in 2014 to be created showing a shift in society moving towards towards diversity and acceptance. However there is one black character in the lego movie, virtrovius who presents the change and move towards diversity but accurately depicts the still common appearance of 'token black' characters.

Wyldstyle does not uphold stereotypical gender roles, which reflects the rise in feminism in 2014 and there fight for a more equal lifestyle e.g. not being a housewife.