Lego movie ad break analysis

How has media language been used to create meaning in the Lego Movie advertising campaign? (10)

In the poster of lord business, media language is used to create an evil character. In the poster the photo is taking using a low angles shot, making lord business seem superior to the audience, this builds and adds to his character of being a dictator and further links to the context of Americas corrupt government, which reflects the corrupt government within the lego movie. Furthermore his big red hair connotes rage and anger and the worn lines on his head suggest to the audience that his anger has strived within him for a long time.

Moreover in the lego movie ad break- British heart foundation, the editor uses an over the camera shot to help audiences to keep up with the CPR. For example when explaining all of the steps in CPR Vinnie Jones is followed by the camera clearly highlighting each step, which further comments on the importance of saving a life, and the simple elements which can be carrie out by anyone. The importance is furthered highlighted through the mix of both low and fast paced editing. The fast paced editing embraces the sense of emergency in these situations and the importance of acting fast, whereas the slow paced editing enables audiences to keep up.

Finally, in the premier inn advert there is a use of non-diagetic of calming background music is used to enforce the comfort and good nights sleep ensured by the premiere inn. This calming music causes audiences to become sleepy making them picture the good nights sleep available to them in manu locations across the country- which is highlighted by the consistent change in location within the advert. This regular change in location makes audiences feel as though they can achieve a great night sleep in whatever premier inn they go to and the high standards achieved everywhere.