Evaluating methods used to advertise The lego movie

 Peak time ITV

Through showing the advert at peak time on iTV most audiences would have seen it, in addition to this as the time is pre watershed children would see it swell and ask their parents to go and see it.

Written in over 60 publications

As it was written In over 60 publications secondary audiences (parents) who would've seen it would be encouraged to take their children to go and see it.

  Nearly 6 million people in UK saw the Lego break live and additional 1.1 million seeked it out on YouTube.

With people being able to see the mass amount of views the Lego movie had got, people would've been immediately intrigued to go and see it, and want to include themselves in the topic of conversation that people were talking about (social integration - Lumlar and Katz).