Exam Question

Explain at least two uses and gratifications of film posters, using Blumer and Katz's theory. Refer to The Lego Movie poster campaign to support your answer (10).

An active audience would gain entertainment through The Lego Movie poster campaign by the use of the Lego pieces. This is evident in the poster of Virtruvius as his eye are seen to be glowing which is unrealistic thus highlighting how the movie is set in a fantasy world which allows the audience to forget their everyday stresses and be enticed into another world.

The Lego Movie offers audiences to identify with characters personally. The character of Emmet is a simple, working class character who has his life turned around. Through presenting the main character as someone 'uninteresting' audiences are left to believe that something as interesting and mystical could happen to them giving them hope, and further offering them someone to identify.

The Lego Movie poster campaign allows the audience to receive information about the world such as the key message that each individual can make a difference to the world and everyone around them. This can be seen through the main poster as at the top it say 'The story of a nobody who saves everybody'. This illustrates the key message clearly thus allows the audience to receive information about the world we live in.