Video games

LArI- Language, Audiences, Industry.

-Modern themes or sets are tie-ins and promotions with film or game titles.
- This is synergy Lego+ Video Game= $$$

- Cross-promotion, marketing, young audience exposure are all benefits to film-themed LEGO sets.

Why do gamers play games based on a film?
1. To identify with characters
2. To identify with values 
3. Good versus evil
4. Diversion/entertainment
5. To enjoy suspense, action, excitement, humour,
6. Escapism
7.Develop a sense of expertise in self-enclosed fictional world
8. Social interaction/personal relationships ( world-wide community)
9. Parasocial interaction with established characters from the film
10. To earn trophies and gain self-satisfaction.